Join the Family Campaign
Goal : Increase calls to set up tours to the gym
Target : Men and Women
Run Time : two weeks
Age group : 20-50
Location : Harrodsburg and Danville
Budget : 1 dollar a day
Interest Targeted : Quality of life, Personal care, Motivation, Self-love, Health & wellness, Physical fitness, Running, Self-esteem, Happiness, Strength training or Personal development
I used a father and son and two friends working out in a class to present the gym as a family that someone wanted to be a part of. The informational slide of what we offered as a gym. We couldn’t track phone calls, but we did have an increase in people stopping by for tours.